Recent Professional Experience

Senior Product Marketing Manager

2021-Present at Zynga, Des Moines, IA

Acts as a leader for live marketing operations within the Zynga Studio One group. Offers exceptional project management and strategic skills by planning campaigns for live events, partnering with licensors, and working in lockstep with the game teams to execute cross-functional initiatives for our mobile titles: Harry Potter: Puzzles & Spells, Hit it Rich! Slots, Game of Thrones Slots Casino, Wizard of Oz Slots.

Marketing Automation Specialist
& Business Analyst

2019-2021 at AKC Marketing, Des Moines, IA

Supported digital marketing and sales initiatives through campaign planning, segmentation, reporting, and automation optimization. Worked closely with Account Managers and developers to create, analyze, execute, and report on campaign performance.

Senior Customer Relationship Manager

2012-2018 at SciPlay, Des Moines, IA

Became a leader in lifecycle marketing and marketing production by creating and implementing in-app and customer-facing marketing retention strategies via app, website, social media, email, push notifications, and app-to-user messaging campaigns. Managed all audience development strategies for Light & Wonder’s Social Gaming Division for Jackpot Party Casino Slots, Goldfish Casino, and Quick Hit Casino.

Professional Development & Education

Bachelor’s of Arts, English Literature

at the University of Northern Iowa

Specialized in Digital Design & Business Communications.

Associate of Arts, General Studies

at Des Moines Area Community College

With an emphasis on Creative & Technical Writing.

Company-sponsored Training

Various Events & Training Courses

SEO Trends for Marketers American Marketing Association

SEO Foundations by LinkedIn Learning

HubSpot Academy Certifications by HubSpot

Google Analytics by Google

The Customer Experience Platform by Zendesk

Writing for Social Media by Brand Driven Digital

Enhancing the Customer Experience through Social Media via The Social Shakeup

Primary Responsibilities & Skills

  • Collaborates with designers and developers to implement multi-channel messaging flows.

  • Pull, organize, analyze, and present campaign data & KPIs to report to management and clients.

  • Partner with the development team to leverage integration potential with external applications.

  • Create and organize documentation and visualization of internal and external processes

  • Craft and edit design specs and proposals for promotions, contests, and giveaways, including design, art direction, and mock-ups.

  • Monitor and report campaign success; consistently met or exceeded monthly standards of user retention and engagement.

  • Communicates remotely across teams in geographically dispersed locations, and with third-party platform providers, and partners regarding strategies to build strong product brands within corporate, licensing, and legal guidelines.

  • Created a document-sharing management system and an ongoing production workflow/process to manage all marketing content creation and execution.